000740996 000__ 02246cam\a2200445\i\4500 000740996 001__ 740996 000740996 005__ 20210515111706.0 000740996 006__ m\\\\\o\\d\\\\\\\\ 000740996 007__ cr\cn\nnnunnun 000740996 008__ 160216t20152015caua\\\\ob\\\\001\0\eng\d 000740996 019__ $$a922703318 000740996 020__ $$a9781440838392$$q(electronic book) 000740996 020__ $$z9781440838385 000740996 035__ $$a(OCoLC)ocn921997821 000740996 035__ $$a(MiAaPQ)ebr11151330 000740996 035__ $$a740996 000740996 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ 000740996 050_4 $$aHF5415.1265$$b.S28 2015eb 000740996 08204 $$a658.8/72$$223 000740996 1001_ $$aSaucet, Marcel,$$eauthor. 000740996 24510 $$aStreet marketing$$h[electronic resource] :$$bthe future of guerrilla marketing and buzz /$$cMarcel Saucet ; foreword by Derrick Borte. 000740996 264_1 $$aSanta Barbara, California :$$bPraeger,$$c2015. 000740996 264_4 $$c©2015 000740996 300__ $$a1 online resource (xiii, 191 pages) :$$billustrations 000740996 336__ $$atext$$2rdacontent 000740996 337__ $$acomputer$$2rdamedia 000740996 338__ $$aonline resource$$2rdacarrier 000740996 504__ $$aIncludes bibliographical references and index. 000740996 5050_ $$aMarketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating buzz -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing. 000740996 506__ $$aAccess limited to authorized users. 000740996 588__ $$aDescription based on print version record. 000740996 650_0 $$aInternet marketing. 000740996 650_0 $$aTarget marketing. 000740996 650_0 $$aConsumers' preferences. 000740996 650_0 $$aRelationship marketing. 000740996 7001_ $$aBorte, Derrick,$$d1967-$$ewriter of foreword. 000740996 77608 $$iPrint version:$$aSaucet, Marcel.$$tStreet marketing.$$dSanta Barbara, California : Praeger, c2015$$z9781440838385$$w(DLC) 2015019518$$w(OCoLC)895731423 000740996 852__ $$bacq 000740996 85280 $$bebk$$hEbrary 000740996 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4002907$$zOnline Access 000740996 909CO $$ooai:library.usi.edu:740996$$pGLOBAL_SET 000740996 980__ $$aEBOOK 000740996 980__ $$aBIB 000740996 982__ $$aEbook 000740996 983__ $$aOnline