Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason.
2013
Z326 .M37 2013eb
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Title
Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason.
Author
Mason, Nicholas, 1970-
ISBN
9781421409986
1421409984
9781421410715 electronic book
1421409984
9781421410715 electronic book
Imprint
Baltimore : Johns Hopkins University Press, 2013.
Language
English
Description
viii, 202 p. : ill.
Call Number
Z326 .M37 2013eb
Dewey Decimal Classification
070.50941090/033
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Table of Contents
Advertising in the romantic century
The progress of puffery
Building brand Byron
L.E.L., bandwagon marketing, and the rise of visual culture
Puffery and the "death" of literature in late-romantic Britain
Conclusion: The art of advertising.
The progress of puffery
Building brand Byron
L.E.L., bandwagon marketing, and the rise of visual culture
Puffery and the "death" of literature in late-romantic Britain
Conclusion: The art of advertising.