000745308 000__ 04991cam\a2200493Ii\4500
000745308 001__ 745308
000745308 005__ 20230306141301.0
000745308 006__ m\\\\\o\\d\\\\\\\\
000745308 007__ cr\un\nnnunnun
000745308 008__ 151203s2015\\\\nyua\\\\o\\\\\001\0\eng\d
000745308 019__ $$a930041210$$a932289146
000745308 020__ $$a9781484202654$$qelectronic book
000745308 020__ $$a1484202651$$qelectronic book
000745308 020__ $$z9781484202661
000745308 020__ $$z148420266X
000745308 0247_ $$a10.1007/978-1-4842-0265-4$$2doi
000745308 035__ $$aSP(OCoLC)ocn930868369
000745308 035__ $$aSP(OCoLC)930868369$$z(OCoLC)930041210$$z(OCoLC)932289146
000745308 040__ $$aUMI$$beng$$erda$$epn$$cUMI$$dYDXCP$$dIDEBK$$dHEBIS$$dN$T$$dCOO$$dN$T$$dOCLCQ$$dGW5XE$$dB24X7
000745308 049__ $$aISEA
000745308 050_4 $$aTK5105.885.G66
000745308 08204 $$a004$$223
000745308 1001_ $$aWeber, Jonathan,$$eauthor.
000745308 24510 $$aPractical Google Analytics and Google Tag Manager for developers$$h[electronic resource] /$$cJonathan Weber and the team at LunaMetrics.
000745308 264_1 $$a[New York, New York] :$$bApress,$$c[2015]
000745308 264_2 $$aNew York, NY :$$bDistributed to the Book trade worldwide by Springer Science and Business Media,
000745308 264_4 $$c©2015
000745308 300__ $$a1 online resource (1 volume) :$$billustrations
000745308 336__ $$atext$$btxt$$2rdacontent
000745308 337__ $$acomputer$$bc$$2rdamedia
000745308 338__ $$aonline resource$$bcr$$2rdacarrier
000745308 500__ $$aIncludes index.
000745308 5050_ $$aPart I Implementing Google Analytics with Google Tag Manager -- Chapter 1 Google Analytics Fundamentals -- Chapter 2 Basic Google Analytics Measurement -- Chapter 3 Introducing Google Tag Manager (GTM) -- Chapter 4 Testing Your Implementation -- Part II Enhancing Website Data with Google Tag Manager -- Chapter 5 Tracking Interactions Using Google Tag Manager -- Chapter 6 Goals: Measuring Conversions -- Chapter 7 ECommerce: Tracking Products and Purchases -- Chapter 8 Cleaning Up and Enriching Data with GA and GTM -- Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources -- Chapter 10 Tracking Users across Devices -- Chapter 11 Providing Additional Data about Your Users -- Part III Collecting Data from Other Sources -- Chapter 12 GA?s Measurement Protocol: Collecting Data from Anywhere -- Chapter 13 Collecting Data from Mobile Apps with GA and GTM -- Chapter 14 Importing Data into GA -- Chapter 15 Using GA with BigQuery for Big Data Analysis -- Appendix Google Analytics and Google Tag Manager APIs.
000745308 506__ $$aAccess limited to authorized users.
000745308 520__ $$aWhether you?re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting from scratch on a new website or working to re-engineer or enhance a Google Analytics account you have inherited, this book provides the tools. There?s a reason that so many organizations use Google Analytics. Effective collection of web analytics data through Google Analytics can reduce customer acquisition costs, turn visitors into customers, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? With a growing list of features and rapid adoption across industries, Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. As Practical Google Analytics and Google Tag Manager for Developers shows, to achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:? Google Analytics implementation via Google Tag Manager? How to customize Google Analytics for your unique situation? Using Google Tag Manager to track and analyze interactions across multiple devices and touch points? How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions.
000745308 588__ $$aOnline resource; title from title page (viewed November 30, 2015).
000745308 63000 $$aGoogle Analytics.
000745308 650_0 $$aWeb usage mining$$xComputer programs.
000745308 7102_ $$aLunaMetrics,$$eauthor.
000745308 77608 $$iPrint version:$$aWeber, Jonathan.$$tPractical Google Analytics and Google Tag Manager for developers.$$z148420266X$$z9781484202661$$w(OCoLC)929539735
000745308 85280 $$bebk$$hSpringerLink
000745308 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-1-4842-0265-4$$zOnline Access$$91397441.1
000745308 909CO $$ooai:library.usi.edu:745308$$pGLOBAL_SET
000745308 980__ $$aEBOOK
000745308 980__ $$aBIB
000745308 982__ $$aEbook
000745308 983__ $$aOnline
000745308 994__ $$a92$$bISE