000745577 000__ 02345cam\a2200445Ii\4500 000745577 001__ 745577 000745577 005__ 20210515112708.0 000745577 006__ m\\\\\o\\d\\\\\\\\ 000745577 007__ cr\un\nnnunnun 000745577 008__ 160405s2015\\\\caua\\\\o\\\\\000\0\eng\d 000745577 019__ $$a914192385$$a929505902$$a932320779 000745577 020__ $$a9781491937709$$q(electronic book) 000745577 020__ $$a149193770X$$q(electronic book) 000745577 020__ $$z9781491900932 000745577 020__ $$z1491900938 000745577 035__ $$a(OCoLC)ocn915143513 000745577 035__ $$a(OCoLC)915143513$$z(OCoLC)914192385$$z(OCoLC)929505902$$z(OCoLC)932320779 000745577 035__ $$a745577 000745577 040__ $$aUMI$$beng$$erda$$epn$$cUMI$$dIDEBK$$dTEFOD$$dYDXCP$$dN$T$$dOCLCF$$dKUK$$dCDX$$dTEFOD$$dEBLCP$$dDEBBG 000745577 049__ $$aISEA 000745577 050_4 $$aHD9696.63.A2$$bO47 2015eb 000745577 08204 $$a338.4/7004$$223 000745577 1001_ $$aO'Grady, Stephen,$$eauthor. 000745577 24504 $$aThe software paradox$$h[electronic resource] :$$bthe rise and fall of the commercial software market /$$cStephen O' Grady. 000745577 24630 $$aRise and fall of the commercial software market 000745577 264_1 $$aSebastopol, CA :$$bO'Reilly Media,$$c2015. 000745577 300__ $$a1 online resource (iv, 56 pages) :$$billustrations 000745577 336__ $$atext$$btxt$$2rdacontent 000745577 337__ $$acomputer$$bc$$2rdamedia 000745577 338__ $$aonline resource$$bcr$$2rdacarrier 000745577 5050_ $$aWhat is the software paradox? -- The evidence?. The four generations of software valuation -- How did this happen?. Introduction ; The challenge of competing with free ; The challenge of competing with available ; The challenge of competing with your customer ; The challenge of developer empowerment -- The software paradox at work. Adobe ; Amazon ; Apple ; Atlassian ; IBM ; Nest ; Oracle ; Salesforce ; VMware/Pivotal -- What to do. The software paradox and your business ; Alternative models to explore -- Final thoughts. 000745577 506__ $$aAccess limited to authorized users. 000745577 588__ $$aDescription based on print version record. 000745577 650_0 $$aComputer software industry$$xHistory. 000745577 650_0 $$aComputer software industry. 000745577 77608 $$iPrint version:$$aO'Grady, Stephen.$$tSoftware paradox.$$dO'Reilly Media, 2015$$z9781491900932$$w(DLC) 2015509255$$w(OCoLC)919076151 000745577 852__ $$bacq 000745577 85280 $$bebk$$hEBSCOhost 000745577 85640 $$3EBSCOhost$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1022719$$zOnline Access 000745577 909CO $$ooai:library.usi.edu:745577$$pGLOBAL_SET 000745577 980__ $$aEBOOK 000745577 980__ $$aBIB 000745577 982__ $$aEbook 000745577 983__ $$aOnline 000745577 994__ $$a92$$bISE