Marketing for special and academic libraries : a planning and best practices sourcebook / Valerie S. Gordon and Patricia C. Higginbottom.
2016
Z716.3 .H54 2016 (Mapit)
Available at General Collection
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Details
Title
Marketing for special and academic libraries : a planning and best practices sourcebook / Valerie S. Gordon and Patricia C. Higginbottom.
Author
Gordon, Valerie S., author.
ISBN
9781442262690 (hardcover)
1442262699 (hardcover)
9781442262706 (paperback)
1442262702 (paperback)
1442262699 (hardcover)
9781442262706 (paperback)
1442262702 (paperback)
Published
Lanham : Rowman & Littlefield, [2016]
Copyright
©2016
Language
English
Description
xix, 157 pages : illustrations ; 24 cm.
Call Number
Z716.3 .H54 2016
Dewey Decimal Classification
025.1/977
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Higginbottom, Patricia C., author.
Series
Medical Library Association books.
Record Appears in
On-Campus Resources > Books
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Table of Contents
Strategic planning
The marketing plan
Marketing plan components
Implementation
Evaluation
Brands and campaigns
Digital publications
Social media
Personal interactions and events
Visual and print marketing materials.
The marketing plan
Marketing plan components
Implementation
Evaluation
Brands and campaigns
Digital publications
Social media
Personal interactions and events
Visual and print marketing materials.