Marketing for special and academic libraries : a planning and best practices sourcebook / Valerie S. Gordon and Patricia C. Higginbottom.
Gordon, Valerie S., author.; Higginbottom, Patricia C., author.
2016
Z716.3 .H54 2016 (Mapit)
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Details

Title
Marketing for special and academic libraries : a planning and best practices sourcebook / Valerie S. Gordon and Patricia C. Higginbottom.
Author
Gordon, Valerie S., author.
ISBN
9781442262690 (hardcover)
1442262699 (hardcover)
9781442262706 (paperback)
1442262702 (paperback)
Published
Lanham : Rowman & Littlefield, [2016]
Copyright
©2016
Language
English
Description
xix, 157 pages : illustrations ; 24 cm.
Call Number
Z716.3 .H54 2016
Dewey Decimal Classification
025.1/977
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Higginbottom, Patricia C., author.
Series
Medical Library Association books.
Record Appears in
On-Campus Resources > Books
All Resources
Strategic planning
The marketing plan
Marketing plan components
Implementation
Evaluation
Brands and campaigns
Digital publications
Social media
Personal interactions and events
Visual and print marketing materials.

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