@article{746080,
      recid = {746080},
      author = {Gaubinger, Kurt,},
      title = {Innovation and product management a holistic and practical  approach to uncertainty reduction / [electronic resource]  :},
      pages = {1 online resource (xvi, 327 pages) :},
      abstract = {Marketplace complexity and dynamics create an environment  that increases the uncertainty of innovation activities .  In this context systematic management of innovation and  product management are increasingly important for company  success. This book presents the fundamentals of innovation  and product management and introduces the reader to a  holistic process model with particular focus on innovation  and uncertainty. This integrated consideration of  innovation management and product innovation within an  interdisciplinary approach represents a unique  characteristic of this book. The book is designed to  address the needs of managers who want a practical but  well-researched guide to innovation and product management.  Graduate and advanced undergraduate students would also  find the chapters in this book particularly useful.},
      url = {http://library.usi.edu/record/746080},
      doi = {https://doi.org/10.1007/978-3-642-54376-0},
}