TY  - GEN
AB  - Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
AU  - Gaubinger, Kurt,
CN  - SpringerLink
CN  - TS155
DO  - 10.1007/978-3-642-54376-0
DO  - doi
ID  - 746080
KW  - Production management.
KW  - Product management.
KW  - Manufactures
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-642-54376-0
N2  - Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
SN  - 9783642543760
SN  - 3642543766
T1  - Innovation and product managementa holistic and practical approach to uncertainty reduction /
TI  - Innovation and product managementa holistic and practical approach to uncertainty reduction /
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-642-54376-0
ER  -