Innovation and product management [electronic resource] : a holistic and practical approach to uncertainty reduction / Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.

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Innovation and product management [electronic resource] : a holistic and practical approach to uncertainty reduction / Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.

9783642543760 electronic book
3642543766 electronic book
9783642543753

Heidelberg : Springer, [2014]

©2015

English

1 online resource (xvi, 327 pages) : illustrations.

10.1007/978-3-642-54376-0 doi

TS155

658.5/14

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on online resource; title from PDF title page (SpringerLink, viewed September 22, 2014).

Springer texts in business and economics.

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