Mobile persuasion design [electronic resource] : changing behaviour by combining persuasion design with information design / by Aaron Marcus.
2015
QA76.76.A65
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Details
Title
Mobile persuasion design [electronic resource] : changing behaviour by combining persuasion design with information design / by Aaron Marcus.
Author
Marcus, Aaron. author.
ISBN
9781447143246 electronic book
1447143248 electronic book
9781447143239
144714323X
1447143248 electronic book
9781447143239
144714323X
Published
London : Springer London : Imprint: Springer, 2015.
Copyright
©2015
Language
English
Description
1 online resource (xxxiv, 659 pages) : illustrations.
Item Number
10.1007/978-1-4471-4324-6 doi
Call Number
QA76.76.A65
Dewey Decimal Classification
004
Summary
Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Series
Human-computer interaction series.
Available in Other Form
Print version: 9781447143239
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Table of Contents
Foreword
Tom MacTavish.
Foreword
Ben Shneiderman
Foreword
Peter Simlinger
Preface
Glossary of Key Terms
Introduction
The Green Machine
The Health Machine
The Money Machine
The Story Machine
The Travel Machine
The Innovation Machine
The Driving Machine
The Learning Machine
The Happiness Machine
The Marriage Machine
Conclusion.
Tom MacTavish.
Foreword
Ben Shneiderman
Foreword
Peter Simlinger
Preface
Glossary of Key Terms
Introduction
The Green Machine
The Health Machine
The Money Machine
The Story Machine
The Travel Machine
The Innovation Machine
The Driving Machine
The Learning Machine
The Happiness Machine
The Marriage Machine
Conclusion.