Mobile persuasion design [electronic resource] : changing behaviour by combining persuasion design with information design / by Aaron Marcus.

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Mobile persuasion design [electronic resource] : changing behaviour by combining persuasion design with information design / by Aaron Marcus.

9781447143246 electronic book
1447143248 electronic book
9781447143239
144714323X

London : Springer London : Imprint: Springer, 2015.

©2015

English

1 online resource (xxxiv, 659 pages) : illustrations.

10.1007/978-1-4471-4324-6 doi

QA76.76.A65

004

Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

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Human-computer interaction series.

Print version: 9781447143239

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