What's your favorite color (and why do you even have one)?
What would you like? : thinking about our taste for food
The fault is not in our stars, but in ourselves : liking in a networked age
How predictable is our taste? : what your playlist says about you (and what you say about your playlist)
How do we know what we like? : the ecstasies and anxieties of art
Why (and how) tastes change
Beer, cats, and dirt: how do experts decide what's good?
Tasting notes : how to like.