Reveals
Mash-ups
Double meanings
Puns
Visual puns
Visual metaphors
Visual similes
Analogy
Omission
Minimalism
Rhyme
Alliteration
Questions
The rule of three
Contrasting pairs
Lists
Storytelling
Consequences
Sequences
Homages
Borrowed interest
Reversal
Displacement
Disruption
Contradiction
Repetition
Hyperbole
Visual hyperbole
Understatement
Comparison
Surrealism
Shock
Irony
Bathos
Paradox
Slang
Killer facts
Self-awareness
Anti-advertising
Advertising parodies
Brand mascots
Bringing the product to life
Personification
Catchphrases
Neologisms
Long copy
The curiosity arouser
Arguments
Advice
Insults
Compliments
Challenges
Crusades
In-jokes
Interaction
Crowdsourcing
Ambient
Installation
Special builds
Stunts
Using the medium
Hoaxes
Hidden camera
Documentary
Big ads
Branded content
Playing with the logo
Symbols
Typography
Pricing
Competitive ads
Range
Product demonstration
Product shot
Product sampling
Topical
Puzzles
Illusion
Diagrams
Annotation
Perspective change
Details
The effects of time
Dramatizing the negative
Dramatizing product experience
Scale
National identity
Regional identity
Alternative uses
Transformation
Product transformation
Heritage
Product story
Product features
Local knowledge
Endorsement
Testimonial
Reverse testimonial
Manufacturer's testimonial
Staff.