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000746329 001__ 746329
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000746329 008__ 160524s2014\\\\enka\\\\o\\\\\001\0\eng\d
000746329 019__ $$a868647365$$a885019974$$a897645328
000746329 020__ $$a9781780676456$$q(electronic book)
000746329 020__ $$z9781780671680
000746329 035__ $$a(OCoLC)ocn896826799
000746329 035__ $$a(CaPaEBR)ebr10962749
000746329 035__ $$a(MiAaPQ)EBC1876187
000746329 035__ $$a746329
000746329 040__ $$aCaPaEBR$$beng$$erda$$epn$$cCaPaEBR
000746329 05014 $$aHF5825$$b.C65 2014eb
000746329 08204 $$a659.1$$223
000746329 1001_ $$aCollins, Tim,$$eauthor.
000746329 24510 $$a100 ways to create a great ad /$$c[Tim Collins].
000746329 2463_ $$aOne hundred ways to create a great ad
000746329 264_1 $$aLondon :$$bLaurence King Publishing Limited,$$c2014.
000746329 300__ $$a1 online resource (208 pages) :$$billustrations
000746329 336__ $$atext$$2rdacontent
000746329 337__ $$acomputer$$2rdamedia
000746329 338__ $$aonline resource$$2rdacarrier
000746329 500__ $$aIncludes index.
000746329 5050_ $$aReveals -- Mash-ups -- Double meanings -- Puns -- Visual puns -- Visual metaphors -- Visual similes -- Analogy -- Omission -- Minimalism -- Rhyme -- Alliteration -- Questions -- The rule of three -- Contrasting pairs -- Lists -- Storytelling -- Consequences -- Sequences -- Homages -- Borrowed interest -- Reversal -- Displacement -- Disruption -- Contradiction -- Repetition -- Hyperbole -- Visual hyperbole -- Understatement -- Comparison -- Surrealism -- Shock -- Irony -- Bathos -- Paradox -- Slang -- Killer facts -- Self-awareness -- Anti-advertising -- Advertising parodies -- Brand mascots -- Bringing the product to life -- Personification -- Catchphrases -- Neologisms -- Long copy -- The curiosity arouser -- Arguments -- Advice -- Insults -- Compliments -- Challenges -- Crusades -- In-jokes -- Interaction -- Crowdsourcing -- Ambient -- Installation -- Special builds -- Stunts -- Using the medium -- Hoaxes -- Hidden camera -- Documentary -- Big ads -- Branded content -- Playing with the logo -- Symbols -- Typography -- Pricing -- Competitive ads -- Range -- Product demonstration -- Product shot -- Product sampling -- Topical -- Puzzles -- Illusion -- Diagrams -- Annotation -- Perspective change -- Details -- The effects of time -- Dramatizing the negative -- Dramatizing product experience -- Scale -- National identity -- Regional identity -- Alternative uses -- Transformation -- Product transformation -- Heritage -- Product story -- Product features -- Local knowledge -- Endorsement -- Testimonial -- Reverse testimonial -- Manufacturer's testimonial  -- Staff.
000746329 506__ $$aAccess limited to authorized users.
000746329 588__ $$aDescription based on print version record.
000746329 650_0 $$aAdvertising.
000746329 650_0 $$aAdvertising$$vCase studies.
000746329 77608 $$iPrint version:$$aCollins, Tim.$$t100 ways to create a great ad.$$dLondon : Laurence King Publishing, 2014$$z9781780671680$$w(OCoLC)885019974
000746329 852__ $$bacq
000746329 85280 $$bebk$$hProQuest Ebook Central
000746329 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1876187$$zOnline Access
000746329 909CO $$ooai:library.usi.edu:746329$$pGLOBAL_SET
000746329 980__ $$aEBOOK
000746329 980__ $$aBIB
000746329 982__ $$aEbook
000746329 983__ $$aOnline