@article{746644,
      author = {Aaker, David.},
      url = {http://library.usi.edu/record/746644},
      title = {Three threats to brand relevance: strategies that work /},
      publisher = {Jossey-Bass,},
      recid = {746644},
      pages = {v, 43 p.},
      address = {San Francisco :},
      year = {2013},
}