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000746644 020__ $$z9781118658093
000746644 020__ $$a9781118658031 (electronic bk.)
000746644 035__ $$a(MiAaPQ)EBC1166314
000746644 035__ $$a(Au-PeEL)EBL1166314
000746644 035__ $$a(CaPaEBR)ebr10684916
000746644 035__ $$a(CaONFJC)MIL477761
000746644 035__ $$a(OCoLC)838414893
000746644 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ
000746644 050_4 $$aHD69.B7$$bA25 2013
000746644 1001_ $$aAaker, David.
000746644 24510 $$aThree threats to brand relevance:$$bstrategies that work /$$cDavid Aaker.
000746644 250__ $$a1st ed.
000746644 260__ $$aSan Francisco :$$bJossey-Bass,$$c2013.
000746644 300__ $$av, 43 p.
000746644 336__ $$atext$$2rdacontent
000746644 337__ $$acomputer$$2rdamedia
000746644 338__ $$aonline resource$$2rdacarrier
000746644 4900_ $$aJossey-Bass short format series
000746644 504__ $$aIncludes bibliographical references.
000746644 506__ $$aAccess limited to authorized users.
000746644 650_0 $$aBrand name products.
000746644 650_0 $$aBranding (Marketing)
000746644 650_0 $$aTechnological innovations.
000746644 655_0 $$aElectronic books
000746644 852__ $$bebk
000746644 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1166314$$zOnline Access
000746644 909CO $$ooai:library.usi.edu:746644$$pGLOBAL_SET
000746644 980__ $$aBIB
000746644 980__ $$aEBOOK
000746644 982__ $$aEbook
000746644 983__ $$aOnline