Three threats to brand relevance: strategies that work / David Aaker.
2013
HD69.B7 A25 2013
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Details
Title
Three threats to brand relevance: strategies that work / David Aaker.
Author
Edition
1st ed.
ISBN
9781118658093
9781118658031 (electronic bk.)
9781118658031 (electronic bk.)
Publication Details
San Francisco : Jossey-Bass, 2013.
Language
English
Description
v, 43 p.
Call Number
HD69.B7 A25 2013
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Series
Jossey-Bass short format series
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