Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
Schultz, Mike, 1974-; Doerr, John E.; Frederiksen, Lee W.
2013
HD9980.5 .S357 2013
Available Online

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Title Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
Author Schultz, Mike, 1974-
Edition 2nd ed.
ISBN 9781118604342 (cloth)
9781118688458 (electronic bk.)
Publication Details Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Language English
Description xv, 352 p. : ill.
Call Number HD9980.5 .S357 2013
Dewey Decimal Classification 658.8
Note Includes index.
Access Note Access limited to authorized users.
Added Author Doerr, John E.
Frederiksen, Lee W.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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pt. I. Strategy and planning
pt. II. Focus on branding
pt. III. Generating and nurturing leads
pt. IV. Making the sale.

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