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Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.

Schultz, Mike, 1974-; Doerr, John E.; Frederiksen, Lee W.
2013
HD9980.5 .S357 2013
Available Online
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Title
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
Author
Schultz, Mike, 1974-
Edition
2nd ed.
ISBN
9781118604342 (cloth)
9781118688458 (electronic bk.)
Publication Details
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Language
English
Description
xv, 352 p. : ill.
Call Number
HD9980.5 .S357 2013
Dewey Decimal Classification
658.8
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Doerr, John E.
Frederiksen, Lee W.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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pt. I. Strategy and planning
pt. II. Focus on branding
pt. III. Generating and nurturing leads
pt. IV. Making the sale.

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