@article{748397,
      note = {Includes index.},
      author = {Osterwalder, Alex, and Papadakos, Trish,},
      url = {http://library.usi.edu/record/748397},
      title = {Value proposition design : how to create products and  services customers want : get started with; /},
      recid = {748397},
      pages = {1 online resource (323 pages) :},
}