The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.
2015
HF5415.1265 .D457 2015
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Title
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.
Author
ISBN
9781119059721
9781119059998 (electronic bk.)
9781119059790 (electronic bk.)
9781119059998 (electronic bk.)
9781119059790 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, 2015.
Copyright
©2015
Language
English
Description
1 online resource (243 pages) : illustrations
Call Number
HF5415.1265 .D457 2015
Dewey Decimal Classification
658.8/72
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Available in Other Form
Print version: Dempster, Craig. Rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms. Hoboken, New Jersey : Wiley, c2015 9781119059721
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