@article{749379,
      note = {"Emerald Books"--Cover.},
      author = {MacInnis, Deborah J., and Park, C. Whan, and Agarwal,  Megha,},
      url = {http://library.usi.edu/record/749379},
      title = {Brand meaning management /},
      recid = {749379},
      pages = {1 online resource (338 pages).},
}