TY  - GEN
T1  - Brand meaning management /
AU  - MacInnis, Deborah J.,
AU  - Park, C. Whan,
AU  - Agarwal, Megha,
ET  - First edition.
VL  - Volume 12
CN  - HF5415.13
N1  - "Emerald Books"--Cover.
ID  - 749379
KW  - Marketing
KW  - Brand name products.
SN  - 9781784419318
TI  - Brand meaning management /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2054907
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2054907
ER  -