Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
2015
HF5415.13 .B736 2015
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Details
Title
Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
Edition
First edition.
ISBN
9781784419325
9781784419318 (electronic bk.)
9781784419318 (electronic bk.)
Published
Bingley, England : Emerald, 2015.
Copyright
©2015
Language
English
Description
1 online resource (338 pages).
Call Number
HF5415.13 .B736 2015
Dewey Decimal Classification
658.8
Note
"Emerald Books"--Cover.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015).
Series
Review of Marketing Research, 1548-6435 ; Volume 12
Available in Other Form
Brand meaning management.
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