The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.
2015
HF5415.32 .I473 2015
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Details
Title
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.
ISBN
9781785604126
9781785604133 (electronic bk.)
9781785604133 (electronic bk.)
Published
[Bradford, England] : Emerald, 2015.
Copyright
©2015
Language
English
Description
1 online resource (81 pages) : illustrations, tables.
Call Number
HF5415.32 .I473 2015
Dewey Decimal Classification
658.8342
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015).
Added Author
Series
Journal of Research in Interactive Marketing, 2040-7122 ; Volume 9, Issue 2
Available in Other Form
Linked Resources
Record Appears in