TY - GEN T1 - Mad cows and mother's milkthe perils of poor risk communication / DA - 2004. CY - Montreal ; CY - Ithaca : AU - Leiss, William, AU - Powell, Douglas Alan, ET - 2nd ed. CN - T10.68 PB - McGill-Queen's University Press, PP - Montreal ; PP - Ithaca : PY - 2004. N1 - Order of authors reversed on previous ed. ID - 750767 KW - Health risk communication. KW - Health risk assessment. TI - Mad cows and mother's milkthe perils of poor risk communication / LK - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10178234 UR - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10178234 ER -