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Table of Contents
Preface: The American spectacle
Prologue: The trophy president
Introduction: Politics 101
Part One: The worst political event in history
The advance man
Playing with firepower
This whole idea stinks
The troubleshooter
Game day
A story with legs
Tank you very much
Part Two: Getting tanked, 1992-2012
History repeats itself, or does it?
1992: Bush and the supermarket scanner (or, How a courteous gesture cemented the President's elitist label)
1996: Dole's precipitous fall (or, How a war hero bending over a balustrade became too old to be President)
2000: Gore floats into "floodgate" (or, How a dam release turned an environmentalist into a hypocrite)
2004: Bush, Dean and Kerry (or, The sign, the scream and the windsurfer)
2008: McCain goes green (or, How bad branding made mockery of a maverick)
2012: Romney sings an American tune (or, How a patriotic businessman crooned his way to caricature)
Part Three: The vanilla presidency, 2009-2017
Obama and the batsman
Controlling image
The last mile
Comfortable in your skin
The new age of optics
Epilogue: Wearing many hats.
Prologue: The trophy president
Introduction: Politics 101
Part One: The worst political event in history
The advance man
Playing with firepower
This whole idea stinks
The troubleshooter
Game day
A story with legs
Tank you very much
Part Two: Getting tanked, 1992-2012
History repeats itself, or does it?
1992: Bush and the supermarket scanner (or, How a courteous gesture cemented the President's elitist label)
1996: Dole's precipitous fall (or, How a war hero bending over a balustrade became too old to be President)
2000: Gore floats into "floodgate" (or, How a dam release turned an environmentalist into a hypocrite)
2004: Bush, Dean and Kerry (or, The sign, the scream and the windsurfer)
2008: McCain goes green (or, How bad branding made mockery of a maverick)
2012: Romney sings an American tune (or, How a patriotic businessman crooned his way to caricature)
Part Three: The vanilla presidency, 2009-2017
Obama and the batsman
Controlling image
The last mile
Comfortable in your skin
The new age of optics
Epilogue: Wearing many hats.