@article{751596,
      recid = {751596},
      author = {Gitlow, Howard S., and Wheatley, Edward W.,},
      title = {Proceedings of the 1979 Academy of Marketing Science (AMS)  Annual Conference [electronic resource] /},
      pages = {1 online resource.},
      note = {"Miami, Florida, May 9-12, 1979."},
      url = {http://library.usi.edu/record/751596},
}