@article{751597,
      note = {International conference proceedings.},
      author = {Sharma, Dheeraj,},
      url = {http://library.usi.edu/record/751597},
      title = {Cultural perspectives in a global marketplace proceedings  of the 2010 Cultural Perspectives in Marketing Conference /  [electronic resource] :. Cultural Perspectives in Marketing  Conference},
      doi = {https://doi.org/10.1007/978-3-319-18696-2},
      recid = {751597},
      pages = {1 online resource (xiv, 145 pages).},
}