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000751597 1112_ $$aCultural Perspectives in Marketing Conference$$d(2010 :$$cLille, France)
000751597 24510 $$aCultural perspectives in a global marketplace$$h[electronic resource] :$$bproceedings of the 2010 Cultural Perspectives in Marketing Conference /$$cDheeraj Sharma, editor.
000751597 264_1 $$aCham :$$bSpringer,$$c2015.
000751597 264_4 $$c©2015
000751597 300__ $$a1 online resource (xiv, 145 pages).
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000751597 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$$x2363-6165
000751597 500__ $$aInternational conference proceedings.
000751597 506__ $$aAccess limited to authorized users.
000751597 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed June 4, 2015).
000751597 650_0 $$aMarketing$$xSocial aspects$$vCongresses.
000751597 7001_ $$aSharma, Dheeraj,$$eeditor.
000751597 77608 $$iErscheint auch als:$$nDruck-Ausgabe$$aSharma, Dheeraj. Cultural Perspectives in a Global Marketplace .$$tProceedings of the 2010 Cultural Perspectives in Marketing Conference
000751597 830_0 $$aDevelopments in Marketing Science.
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000751597 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-18696-2$$zOnline Access$$91397441.1
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