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000751868 019__ $$a919861676$$a920814296
000751868 020__ $$a9789812877338$$q(electronic book)
000751868 020__ $$a9812877339$$q(electronic book)
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000751868 035__ $$aSP(OCoLC)919611868$$z(OCoLC)919861676$$z(OCoLC)920814296
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000751868 050_4 $$aP92.C5$$bC44 2016eb
000751868 08204 $$a302.230951$$223
000751868 1001_ $$aChen, Yanru,$$eauthor.
000751868 24510 $$aCommunication campaigns and national integration in China's market economy era$$h[electronic resource] :$$breviving the national soul /$$cYanru Chen.
000751868 264_1 $$aSingapore :$$bSpringer,$$c[2016]
000751868 264_4 $$c©2016
000751868 300__ $$a1 online resource (ix, 239 pages).
000751868 336__ $$atext$$btxt$$2rdacontent
000751868 337__ $$acomputer$$bc$$2rdamedia
000751868 338__ $$aonline resource$$bcr$$2rdacarrier
000751868 504__ $$aIncludes bibliographical references (pages 235-239).
000751868 506__ $$aAccess limited to authorized users.
000751868 520__ $$aThis book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.
000751868 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed September 9, 2015).
000751868 650_0 $$aMass media$$zChina.
000751868 650_0 $$aMass media policy$$zChina.
000751868 650_0 $$aNationalism$$zChina.
000751868 650_0 $$aCommunication in politics$$zChina.
000751868 650_0 $$aCommunication in economic development$$zChina.
000751868 650_0 $$aCommunication$$xSocial aspects$$zChina.
000751868 650_0 $$aPropaganda, Chinese.
000751868 651_0 $$aChina$$xPolitics and government$$y1976-2002.
000751868 651_0 $$aChina$$xSocial conditions$$y1976-2000.
000751868 651_0 $$aChina$$xPolitics and government$$y2002-
000751868 651_0 $$aChina$$xSocial conditions$$y2000-
000751868 651_0 $$aChina$$xEconomic policy$$y2000-
000751868 77608 $$iPrint version:$$z9812877320$$z9789812877321$$w(OCoLC)913767616
000751868 852__ $$bebk
000751868 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-981-287-733-8$$zOnline Access$$91397441.1
000751868 909CO $$ooai:library.usi.edu:751868$$pGLOBAL_SET
000751868 980__ $$aEBOOK
000751868 980__ $$aBIB
000751868 982__ $$aEbook
000751868 983__ $$aOnline
000751868 994__ $$a92$$bISE