@article{751903,
      author = {Kotler, Philip, and Dingena, Marian, and Pfoertsch,  Waldemar,},
      url = {http://library.usi.edu/record/751903},
      title = {Transformational sales making a difference with strategic  customers / [electronic resource] :},
      recid = {751903},
      pages = {1 online resource (xxiii, 162 pages) :},
}