TY - GEN N2 - Annotation N2 - Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. AB - Annotation AB - Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. T1 - Transformational salesmaking a difference with strategic customers / AU - Kotler, Philip, AU - Dingena, Marian, AU - Pfoertsch, Waldemar, CN - HF5438.4 ID - 751903 KW - Sales management. SN - 9783319206066 SN - 3319206060 TI - Transformational salesmaking a difference with strategic customers / LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-20606-6 UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-20606-6 ER -