UX redefined [electronic resource] : winning and keeping customers with enhanced usability and user experience / Johannes Robier.

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UX redefined [electronic resource] : winning and keeping customers with enhanced usability and user experience / Johannes Robier.

9783319210629 (electronic book)
3319210629 (electronic book)
9783319210612
3319210610

Cham : Springer, [2016]

English

1 online resource (viii, 121 pages)

HF5415.32 .R63 2016eb

658.8/342

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion. .

"Originally published in German with the title "Das einfache und emotionale Verkaufserlebnis. Mit Usability, User Experience und Customer Experience anspruchsvolle Kunden gewinnen" published by Springer Gabler in 2015."

Includes bibliographical references.

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Management for professionals.

Print version: 9783319210612

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