TY  - GEN
N2  - Annotation
N2  - This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.
DO  - 10.1007/978-3-319-21990-5
DO  - doi
AB  - Annotation
AB  - This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.
T1  - Social media managementtechnologies and strategies for creating business value /
AU  - Looy, Amy Van,
CN  - HF5415.1265
ID  - 751956
KW  - Social media.
KW  - Internet marketing.
KW  - Business
SN  - 9783319219905
SN  - 3319219901
TI  - Social media managementtechnologies and strategies for creating business value /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-21990-5
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-21990-5
ER  -