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000751956 020__ $$a9783319219905$$q(electronic book)
000751956 020__ $$a3319219901$$q(electronic book)
000751956 020__ $$z9783319219899
000751956 0247_ $$a10.1007/978-3-319-21990-5$$2doi
000751956 0243_ $$a9783319219899
000751956 035__ $$aSP(OCoLC)ocn921985135
000751956 035__ $$aSP(OCoLC)921985135
000751956 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dOCLCO$$dOCLCF$$dOCLCO$$dYDXCP$$dREB$$dCOO
000751956 049__ $$aISEA
000751956 050_4 $$aHF5415.1265
000751956 08204 $$a659.14/4$$223
000751956 1001_ $$aLooy, Amy Van,$$eauthor.
000751956 24510 $$aSocial media management$$h[electronic resource] :$$btechnologies and strategies for creating business value /$$cAmy Van Looy.
000751956 264_1 $$aCham :$$bSpringer,$$c[2015]
000751956 264_4 $$c©2016
000751956 300__ $$a1 online resource (xix, 250 pages) :$$billustrations.
000751956 336__ $$atext$$btxt$$2rdacontent
000751956 337__ $$acomputer$$bc$$2rdamedia
000751956 338__ $$aonline resource$$bcr$$2rdacarrier
000751956 4901_ $$aSpringer texts in business and economics,$$x2192-4333
000751956 504__ $$aIncludes bibliographical references and index.
000751956 506__ $$aAccess limited to authorized users.
000751956 5208_ $$aAnnotation$$bThis undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.
000751956 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed September 24, 2015).
000751956 650_0 $$aSocial media.
000751956 650_0 $$aInternet marketing.
000751956 650_0 $$aBusiness$$xComputer network resources.
000751956 830_0 $$aSpringer texts in business and economics.
000751956 852__ $$bebk
000751956 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-21990-5$$zOnline Access$$91397441.1
000751956 909CO $$ooai:library.usi.edu:751956$$pGLOBAL_SET
000751956 980__ $$aEBOOK
000751956 980__ $$aBIB
000751956 982__ $$aEbook
000751956 983__ $$aOnline
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