Green marketing [electronic resource] : a case study of the sub-industry in Turkey / Ayca Can Kirgiz.
Kirgiz, Ayca Can, author.
2015
HF5415.12.T9
Available Online

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Title Green marketing [electronic resource] : a case study of the sub-industry in Turkey / Ayca Can Kirgiz.
Author Kirgiz, Ayca Can, author.
ISBN 9781137535894 (electronic book)
113753589X (electronic book)
9781349710485 print
1137535873
9781137535887
1137535881
Published [Basingstoke] : Palgrave Pivot, 2015.
Language English
Description 1 online resource (xvii, 153 pages)
Call Number HF5415.12.T9
Dewey Decimal Classification 658.8/02
Summary Environmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitive to, the environment. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc as a case study which is among the pioneering enterprises in Turkey's automotive sub-industry and its green marketing strategies.
Access Note Access limited to authorized users.
Available in Other Form Green Marketing : A Case Study of the Sub-Industry in Turkey
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Sustainable Green Marketing
2. Green Marketing Mix
3. Green Consumers and Marketing
4. The Turkish Automotive Sub-Industry
5. A Case From Turkey: SA-BA.

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