@article{836029,
      author = {Kirgiz, Ayca Can,},
      url = {http://library.usi.edu/record/751983},
      title = {Green marketing a case study of the sub-industry in Turkey  / [electronic resource] :},
      abstract = {Environmental issues are becoming increasingly relevant to  businesses and their planning and strategies. This has led  to the evolution of 'Green Thinking' marketing which is  conscious of, and sensitive to, the environment. Green  Marketing examines the concept of 'Green Marketing' using  examples from Turkey and the rest of the world. The book  examines Sa-ba Inc as a case study which is among the  pioneering enterprises in Turkey's automotive sub-industry  and its green marketing strategies.},
      number = {836029},
      recid = {751983},
      pages = {1 online resource (xvii, 153 pages)},
}