TY  - GEN
N2  - Environmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitive to, the environment. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc as a case study which is among the pioneering enterprises in Turkey's automotive sub-industry and its green marketing strategies.
AB  - Environmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitive to, the environment. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc as a case study which is among the pioneering enterprises in Turkey's automotive sub-industry and its green marketing strategies.
T1  - Green marketinga case study of the sub-industry in Turkey /
AU  - Kirgiz, Ayca Can,
CN  - HF5415.12.T9
ID  - 751983
KW  - Green marketing
SN  - 9781137535894
SN  - 113753589X
SN  - 9781137535887
SN  - 1137535881
TI  - Green marketinga case study of the sub-industry in Turkey /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137535894
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137535894
ER  -