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000751983 019__ $$a927160248$$a932062188$$a936281955
000751983 020__ $$a9781137535894$$q(electronic book)
000751983 020__ $$a113753589X$$q(electronic book)
000751983 020__ $$z9781349710485$$qprint
000751983 020__ $$z1137535873
000751983 020__ $$a9781137535887
000751983 020__ $$a1137535881
000751983 035__ $$aSP(OCoLC)ocn922319434
000751983 035__ $$aSP(OCoLC)922319434$$z(OCoLC)927160248$$z(OCoLC)932062188$$z(OCoLC)936281955
000751983 037__ $$a836029$$bPalgrave Macmillan$$nhttp://www.palgraveconnect.com
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000751983 049__ $$aISEA
000751983 050_4 $$aHF5415.12.T9
000751983 08204 $$a658.8/02$$223
000751983 1001_ $$aKirgiz, Ayca Can,$$eauthor.
000751983 24510 $$aGreen marketing$$h[electronic resource] :$$ba case study of the sub-industry in Turkey /$$cAyca Can Kirgiz.
000751983 264_1 $$a[Basingstoke] :$$bPalgrave Pivot,$$c2015.
000751983 300__ $$a1 online resource (xvii, 153 pages)
000751983 336__ $$atext$$btxt$$2rdacontent
000751983 337__ $$acomputer$$bc$$2rdamedia
000751983 338__ $$aonline resource$$bcr$$2rdacarrier
000751983 5050_ $$a1. Sustainable Green Marketing -- 2. Green Marketing Mix -- 3. Green Consumers and Marketing -- 4. The Turkish Automotive Sub-Industry -- 5. A Case From Turkey: SA-BA.
000751983 506__ $$aAccess limited to authorized users.
000751983 520__ $$aEnvironmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitive to, the environment. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc as a case study which is among the pioneering enterprises in Turkey's automotive sub-industry and its green marketing strategies.
000751983 650_0 $$aGreen marketing$$zTurkey.
000751983 77608 $$iPrint version:$$aKirgiz, Ayca Can$$tGreen Marketing : A Case Study of the Sub-Industry in Turkey$$dBasingstoke : Palgrave Macmillan,c2015$$z9781137535870
000751983 852__ $$bebk
000751983 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137535894$$zOnline Access$$91397441.1
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000751983 980__ $$aEBOOK
000751983 980__ $$aBIB
000751983 982__ $$aEbook
000751983 983__ $$aOnline
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