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Green marketing [electronic resource] : a case study of the sub-industry in Turkey / Ayca Can Kirgiz.

Kirgiz, Ayca Can, author.
2015
HF5415.12.T9
Available Online
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Title
Green marketing [electronic resource] : a case study of the sub-industry in Turkey / Ayca Can Kirgiz.
Author
Kirgiz, Ayca Can, author.
ISBN
9781137535894 (electronic book)
113753589X (electronic book)
9781349710485 print
1137535873
9781137535887
1137535881
Published
[Basingstoke] : Palgrave Pivot, 2015.
Language
English
Description
1 online resource (xvii, 153 pages)
Call Number
HF5415.12.T9
Dewey Decimal Classification
658.8/02
Summary
Environmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitive to, the environment. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc as a case study which is among the pioneering enterprises in Turkey's automotive sub-industry and its green marketing strategies.
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Green Marketing : A Case Study of the Sub-Industry in Turkey
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Record Appears in
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All Resources
1. Sustainable Green Marketing
2. Green Marketing Mix
3. Green Consumers and Marketing
4. The Turkish Automotive Sub-Industry
5. A Case From Turkey: SA-BA.

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