Foreword; Contents; 1 Introduction; Abstract; References; 2 The History of Professional Road Cycling; Abstract; 1 Introduction; 2 Economic Aspects of Professional Road Cycling: From Local Races to Global Sport Events; 2.1 The Emergence of Professional Road Cycling (1890s
Mid-1950s); 2.2 The Development and Crises of Professional Road Cycling (Mid-1950s
Mid-1980s); 2.3 The Globalization of Professional Road Cycling Since the Mid-1980s; 3 The Institutional Organization of Professional Road Cycling: The Historical Role of the International Cycling Union

3.1 The Organization of the Cycling Calendar3.2 The Creation of a World Ranking System; 3.3 The Setup of Race Rules and Anti-Doping Regulations; 4 The Show of Bicycle Races: A Century of Grand Tours; 4.1 National Passions: The Grand Tours' Background; 4.2 Epic Races: Grand Tours' Difficulty; 4.3 Epic Fights: Riders' Performance and Grand Tours' Competitiveness; 5 Concluding Thought; References; 3 The Organizational Structure of Professional Road Cycling; Abstract; 1 Introduction; 2 The Recent Evolution of the Organization of Professional Road Cycling

3 The Current Organizational Setting of Professional Road Cycling3.1 General Structure; 3.2 Governing Bodies; 3.3 Race Organizers; 3.4 Cycling Teams; 3.5 Professional Cyclists; 4 A Closer Look at the Organizational Structure of Professional Road Cycling; 4.1 Theoretical Background; 4.2 Some Peculiarities of Professional Road Cycling from an Organizational Point of View; 4.3 Why Reforms Are so Difficult; 4.4 Doping as an Organizational Problem; 5 The Proposed 2017 UCI Reform; 6 Conclusion; References; 4 The Finances of Professional Cycling Teams; Abstract; 1 Introduction

2 The Growth in Team Budgets3 The Costs of Cycling Teams; 3.1 Team Composition; 3.2 A Closer Look at the Operating Expenses of Cycling Teams; 3.3 Rider Salaries; 4 The Revenue of Cycling Teams; 4.1 Sponsorship Money; 4.2 Participation Allowances and Prize Money; 5 The Issue of TV Revenue Sharing; 6 The Velon Initiative; 7 Conclusion; References; 5 Peculiarities of Sponsorship in Professional Road Cycling; Abstract; 1 Introduction: On the Origins of Team Cycling Sponsorship; 2 Business-to-Business Characteristics of Team Cycling Sponsorship

3 Duration and Termination of Team Cycling Sponsorship4 Motives for Team Cycling Sponsorship; 5 The Integration of Sponsorship into Marketing Communication; 6 The Return of Team Cycling Sponsorship; 7 Sponsorship of Cycling Races; References; 6 TV Viewing of Road Cycling Races; Abstract; 1 Introduction; 2 The Successful Marriage of Road Cycling and Television; 3 The Pitfalls of Measuring TV Audiences for Sport; 4 TV Audiences for Cycling; 4.1 The UCI's ``official'' TV Audiences; 4.2 ``Real'' Observed TV Audiences for Cycling: The Case of the Tour de France