@article{752376,
      author = {Volčič, Zala, and Andrejevic, Mark,},
      url = {http://library.usi.edu/record/752376},
      title = {Commercial nationalism selling the nation and  nationalizing the sell / [electronic resource] :},
      abstract = {"One of the crucial sites of contestation in current  approaches to communication for social change is the status  of the national identity in an era characterized by the  tensions between the globalization of capitalism and myriad  resurgent nationalisms. Commercial Nationalism intervenes  in discussions of the fate of nationalism and national  identity by exploring the relationship between state  appropriation of marketing and branding strategies on the  one hand, and, on the other, the commercial mobilization of  nationalist discourses. The book's unique contribution is  to consider an emerging formation characterized by the  following complementary (and related) developments: the  ways in which states come increasingly to rely on  commercial techniques for self-promotion, diplomacy, and  internal national mobilization, and also the ways in which  new and legacy forms of commercial media rely on the  mobilization emerging configurations of nationalism for the  purpose of selling, gaining ratings, and otherwise  profiting. We see this formation as a unique  reconfiguration of the formation of nationalism associated  with the contemporary context. Often these processes are  approached separately: what is the economic role of  nationalism and how do media participate in the formation  of national identity?"--},
      recid = {752376},
      pages = {1 online resource (x, 202 pages) :},
}