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000752376 019__ $$a928783444
000752376 020__ $$a9781137500991$$q(electronic book)
000752376 020__ $$a1137500999$$q(electronic book)
000752376 020__ $$z1137500980
000752376 020__ $$z9781137500984
000752376 035__ $$aSP(OCoLC)ocn927962301
000752376 035__ $$aSP(OCoLC)927962301$$z(OCoLC)928783444
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000752376 049__ $$aISEA
000752376 05014 $$aJC311$$b.C629 2016eb
000752376 08204 $$a320.54$$223
000752376 24500 $$aCommercial nationalism$$h[electronic resource] :$$bselling the nation and nationalizing the sell /$$cedited by Zala Volcic and Mark Andrejevic.
000752376 2463_ $$aCommercial nationalism :$$bselling the nation and nationalising the sell
000752376 264_1 $$aBasingstoke, Hampshire ;$$aNew York, NY :$$bPalgrave Macmillan,$$c2016.
000752376 300__ $$a1 online resource (x, 202 pages) :$$b1 illustration.
000752376 336__ $$atext$$btxt$$2rdacontent
000752376 337__ $$acomputer$$bc$$2rdamedia
000752376 338__ $$aonline resource$$bcr$$2rdacarrier
000752376 4901_ $$aPalgrave studies in communication for social change
000752376 504__ $$aIncludes bibliographical references and index.
000752376 5058_ $$aMachine generated contents note: -- 1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic -- 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner -- 3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw -- 4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin -- 5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang -- 6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang -- 7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm -- 8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni -- 9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw -- 10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic -- 11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva.
000752376 506__ $$aAccess limited to authorized users.
000752376 520__ $$a"One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. The book's unique contribution is to consider an emerging formation characterized by the following complementary (and related) developments: the ways in which states come increasingly to rely on commercial techniques for self-promotion, diplomacy, and internal national mobilization, and also the ways in which new and legacy forms of commercial media rely on the mobilization emerging configurations of nationalism for the purpose of selling, gaining ratings, and otherwise profiting. We see this formation as a unique reconfiguration of the formation of nationalism associated with the contemporary context. Often these processes are approached separately: what is the economic role of nationalism and how do media participate in the formation of national identity?"--$$cProvided by publisher.
000752376 588__ $$aDescription based on print version record.
000752376 650_0 $$aNationalism.
000752376 650_0 $$aNational characteristics.
000752376 650_0 $$aCommunication in politics.
000752376 650_0 $$aBranding (Marketing)
000752376 7001_ $$aVolčič, Zala,$$eeditor.
000752376 7001_ $$aAndrejevic, Mark,$$d1964-$$eeditor.
000752376 77608 $$iPrint version:$$z9781137500984
000752376 830_0 $$aPalgrave studies in communication for social change.
000752376 852__ $$bebk
000752376 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137500991$$zOnline Access$$91397441.1
000752376 909CO $$ooai:library.usi.edu:752376$$pGLOBAL_SET
000752376 980__ $$aEBOOK
000752376 980__ $$aBIB
000752376 982__ $$aEbook
000752376 983__ $$aOnline
000752376 994__ $$a92$$bISE