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000752797 019__ $$a931807488$$a932334435
000752797 020__ $$a3319241842$$q(electronic book)
000752797 020__ $$a9783319241845$$q(electronic book)
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000752797 08204 $$a658.8$$223
000752797 1001_ $$aCampbell, Colin.
000752797 24510 $$aLooking Forward$$h[electronic resource].
000752797 260__ $$bSpringer International Publishing,$$c2015.
000752797 300__ $$a1 online resource (955)
000752797 336__ $$atext$$btxt$$2rdacontent
000752797 337__ $$acomputer$$bc$$2rdamedia
000752797 338__ $$aonline resource$$bcr$$2rdacarrier
000752797 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
000752797 504__ $$aREFERENCESSession 1.3. Base of Pyramid/Subsistence Market Actors and the Global Economy; A STRUCTURED ABSTRACT: EXPLORING MOBILE MONEY SERVICES AS AN INNOVATIVE SOLUTION FOR MICRO AND SMALL ENTERPRISES IN EMERGING ECONOMIES-LESSONS FROM RURAL CAMBODIA; INTRODUCTION; METHODOLOGY; RESULTS AND DISCUSSION; Story #1-Grocery Shop Owner in Sea; Story #2-Locksmith Business Owner in Rural District Town; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE; REFERENCES; Session 1.4. Cross-Functional and Cross-Disciplinary Challenges and Opportunities.
000752797 5050_ $$a2012-2014 AMS Officers; Board of Governors; 2013 WMC -- Track Chairs; 2013 AMS WMC 16; TABLE OF CONTENTS; Session 1.1. B2B Transactions, Price and Governance; WHAT DO BUYERS WANT FROM THEIR RELATIONSHIPS WITH OPTICAL BUYING GROUPS? THE ROLE OF EMBEDDEDNESS, SWITCHING COSTS, AND COMMITMENT; INTRODUCTION; METHODOLOGY; SAMPLING FRAME; ANALYSIS; FINDINGS; DISCUSSION; REFERENCES; FORMAL CONTRACT IN MARKETING CHANNEL AND FIRMS' TRANSACTIONAL PERFORMANCE IN CHINA: DOES RENQING MATTER?; ABSTRACT; THE REINFORCING ROLE OF ALTERNATIVE GOVERNANCE STRATEGIES IN MANAGING ICT FIRMS' PARTNER NETWORKS.
000752797 5058_ $$aABSTRACTSession 1.2. Consumer Behavior General; THE EFFECT OF (IN) CONGRUENCE BETWEEN GENERAL SELF-CONFIDENCE AND SPECIFIC-CONFIDENCE ON INTENTIONS TO COMPLAIN; INTRODUCTION; METHODOLOGY; RESULTS AND DISCUSSION; IT'S THE THOUGHTS THAT COUNT: SUBSTITUTION FOR GOAL STRIVING ACTIONS; THE EFFECT OF MORTALITY SAILENCE ON HEDONIC CONSUMPTION AND UTILITARIAN CONSUMPTION; INTRODUCTION; THEORTETICAL BACKGROUND; Terror Management Theory; Mortality Salience and Consumption; METHODOLOGY Participants; Participants; Procedure; RESULTS AND DISCUSSION; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE.
000752797 5058_ $$aMARKETING DEPARTMENT'S INFLUENCE AND INFORMATION DISSEMINATION WITHIN IN A FIRM: EVIDENCE FOR AN INVERTED U-SHAPED RELATIONSHIPABSTRACT; CROSS-FUNCTIONAL INTEGRATION AT THE FRONTLINE OF THE RETAIL CHANNEL; INTRODUCTION; BACKGROUND; RESEARCH METHODS; RESULTS; DISCUSSION; REFERENCES; RESEARCH ON EMOTIONS BY MARKETING SCHOLARS IN LAST 10 YEARS; ABSTRACT; INTRODUCTION; Research Questions/Hypotheses; LITERATURE REVIEW; METHOD; FINDINGS; CONTRIBUTIONS; References; THE IDEAL MARKETER IS AN AUTHENTIC MARKETER; ABSTRACT; INTRODUCTION; 360 DEGREE AUTHENTICITY FRAMEWORK; Objective Authenticity.
000752797 5058_ $$aConstructive AuthenticityCommercial Authenticity; Existential Authenticity; OF WORLDVIEWS AND PARADIGMS; CREATING AUTHENTIC MARKETERS; Conclusion; TABLES; REFERENCES; Session 1.5. Employee Health, Senior Center Servicescapes and Technology Acceptance; UNDERSTANDING THE DECISION-MAKING PROCESSES ASSOCIATED WITH EXERCISE; INTRODUCTION; BACKGROUND; METHODS; Measures; RESULTS AND DISCUSSION; REFERENCES AVAILABLE UPON REQUEST; RESPONSES TO MHEALTH APPLICATION ON HEALTH BEHAVIOR: A THEORETICAL EXTENSION OF THE TECHNOLOGY ACCEPTANCE MODEL; ABSTRACT; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES.
000752797 506__ $$aAccess limited to authorized users.
000752797 588__ $$aDescription based on print version record.
000752797 77608 $$iPrint version:$$tProceedings of the 16th biennial world marketing congress.$$d[Place of publication not identified] : Springer, 2015$$z3319241826$$z9783319241821$$w(OCoLC)916592024
000752797 830_0 $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science.
000752797 852__ $$bebk
000752797 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-24184-5$$zOnline Access$$91397441.1
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