Linked e-resources
Details
Table of Contents
2012-2014 AMS Officers; Board of Governors; 2013 WMC
Track Chairs; 2013 AMS WMC 16; TABLE OF CONTENTS; Session 1.1. B2B Transactions, Price and Governance; WHAT DO BUYERS WANT FROM THEIR RELATIONSHIPS WITH OPTICAL BUYING GROUPS? THE ROLE OF EMBEDDEDNESS, SWITCHING COSTS, AND COMMITMENT; INTRODUCTION; METHODOLOGY; SAMPLING FRAME; ANALYSIS; FINDINGS; DISCUSSION; REFERENCES; FORMAL CONTRACT IN MARKETING CHANNEL AND FIRMS' TRANSACTIONAL PERFORMANCE IN CHINA: DOES RENQING MATTER?; ABSTRACT; THE REINFORCING ROLE OF ALTERNATIVE GOVERNANCE STRATEGIES IN MANAGING ICT FIRMS' PARTNER NETWORKS.
ABSTRACTSession 1.2. Consumer Behavior General; THE EFFECT OF (IN) CONGRUENCE BETWEEN GENERAL SELF-CONFIDENCE AND SPECIFIC-CONFIDENCE ON INTENTIONS TO COMPLAIN; INTRODUCTION; METHODOLOGY; RESULTS AND DISCUSSION; IT'S THE THOUGHTS THAT COUNT: SUBSTITUTION FOR GOAL STRIVING ACTIONS; THE EFFECT OF MORTALITY SAILENCE ON HEDONIC CONSUMPTION AND UTILITARIAN CONSUMPTION; INTRODUCTION; THEORTETICAL BACKGROUND; Terror Management Theory; Mortality Salience and Consumption; METHODOLOGY Participants; Participants; Procedure; RESULTS AND DISCUSSION; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE.
MARKETING DEPARTMENT'S INFLUENCE AND INFORMATION DISSEMINATION WITHIN IN A FIRM: EVIDENCE FOR AN INVERTED U-SHAPED RELATIONSHIPABSTRACT; CROSS-FUNCTIONAL INTEGRATION AT THE FRONTLINE OF THE RETAIL CHANNEL; INTRODUCTION; BACKGROUND; RESEARCH METHODS; RESULTS; DISCUSSION; REFERENCES; RESEARCH ON EMOTIONS BY MARKETING SCHOLARS IN LAST 10 YEARS; ABSTRACT; INTRODUCTION; Research Questions/Hypotheses; LITERATURE REVIEW; METHOD; FINDINGS; CONTRIBUTIONS; References; THE IDEAL MARKETER IS AN AUTHENTIC MARKETER; ABSTRACT; INTRODUCTION; 360 DEGREE AUTHENTICITY FRAMEWORK; Objective Authenticity.
Constructive AuthenticityCommercial Authenticity; Existential Authenticity; OF WORLDVIEWS AND PARADIGMS; CREATING AUTHENTIC MARKETERS; Conclusion; TABLES; REFERENCES; Session 1.5. Employee Health, Senior Center Servicescapes and Technology Acceptance; UNDERSTANDING THE DECISION-MAKING PROCESSES ASSOCIATED WITH EXERCISE; INTRODUCTION; BACKGROUND; METHODS; Measures; RESULTS AND DISCUSSION; REFERENCES AVAILABLE UPON REQUEST; RESPONSES TO MHEALTH APPLICATION ON HEALTH BEHAVIOR: A THEORETICAL EXTENSION OF THE TECHNOLOGY ACCEPTANCE MODEL; ABSTRACT; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES.
Track Chairs; 2013 AMS WMC 16; TABLE OF CONTENTS; Session 1.1. B2B Transactions, Price and Governance; WHAT DO BUYERS WANT FROM THEIR RELATIONSHIPS WITH OPTICAL BUYING GROUPS? THE ROLE OF EMBEDDEDNESS, SWITCHING COSTS, AND COMMITMENT; INTRODUCTION; METHODOLOGY; SAMPLING FRAME; ANALYSIS; FINDINGS; DISCUSSION; REFERENCES; FORMAL CONTRACT IN MARKETING CHANNEL AND FIRMS' TRANSACTIONAL PERFORMANCE IN CHINA: DOES RENQING MATTER?; ABSTRACT; THE REINFORCING ROLE OF ALTERNATIVE GOVERNANCE STRATEGIES IN MANAGING ICT FIRMS' PARTNER NETWORKS.
ABSTRACTSession 1.2. Consumer Behavior General; THE EFFECT OF (IN) CONGRUENCE BETWEEN GENERAL SELF-CONFIDENCE AND SPECIFIC-CONFIDENCE ON INTENTIONS TO COMPLAIN; INTRODUCTION; METHODOLOGY; RESULTS AND DISCUSSION; IT'S THE THOUGHTS THAT COUNT: SUBSTITUTION FOR GOAL STRIVING ACTIONS; THE EFFECT OF MORTALITY SAILENCE ON HEDONIC CONSUMPTION AND UTILITARIAN CONSUMPTION; INTRODUCTION; THEORTETICAL BACKGROUND; Terror Management Theory; Mortality Salience and Consumption; METHODOLOGY Participants; Participants; Procedure; RESULTS AND DISCUSSION; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE.
MARKETING DEPARTMENT'S INFLUENCE AND INFORMATION DISSEMINATION WITHIN IN A FIRM: EVIDENCE FOR AN INVERTED U-SHAPED RELATIONSHIPABSTRACT; CROSS-FUNCTIONAL INTEGRATION AT THE FRONTLINE OF THE RETAIL CHANNEL; INTRODUCTION; BACKGROUND; RESEARCH METHODS; RESULTS; DISCUSSION; REFERENCES; RESEARCH ON EMOTIONS BY MARKETING SCHOLARS IN LAST 10 YEARS; ABSTRACT; INTRODUCTION; Research Questions/Hypotheses; LITERATURE REVIEW; METHOD; FINDINGS; CONTRIBUTIONS; References; THE IDEAL MARKETER IS AN AUTHENTIC MARKETER; ABSTRACT; INTRODUCTION; 360 DEGREE AUTHENTICITY FRAMEWORK; Objective Authenticity.
Constructive AuthenticityCommercial Authenticity; Existential Authenticity; OF WORLDVIEWS AND PARADIGMS; CREATING AUTHENTIC MARKETERS; Conclusion; TABLES; REFERENCES; Session 1.5. Employee Health, Senior Center Servicescapes and Technology Acceptance; UNDERSTANDING THE DECISION-MAKING PROCESSES ASSOCIATED WITH EXERCISE; INTRODUCTION; BACKGROUND; METHODS; Measures; RESULTS AND DISCUSSION; REFERENCES AVAILABLE UPON REQUEST; RESPONSES TO MHEALTH APPLICATION ON HEALTH BEHAVIOR: A THEORETICAL EXTENSION OF THE TECHNOLOGY ACCEPTANCE MODEL; ABSTRACT; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES.