Thriving in a New World Economy [electronic resource] : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference / edited by Kirk Plangger.
Plangger, Kirk. editor.
2016
HF5410-5417.5
Available Online

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Title Thriving in a New World Economy [electronic resource] : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference / edited by Kirk Plangger.
Edition 1st ed. 2016.
ISBN 9783319241487 (electronic book)
3319241486 (electronic book)
9783319241463
331924146X
DOI https://doi.org/10.1007/978-3-319-24148-7
Published Cham : Springer International Publishing : Imprint: Springer, 2016.
Language English
Description 1 online resource (xxii, 394 pages)
Other Standard Identifiers 10.1007/978-3-319-24148-7 doi
Call Number HF5410-5417.5
Dewey Decimal Classification 658.8
Summary This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Plangger, Kirk. editor.
Series Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165
Available in Other Form Print version: 9783319241463
Linked Resources Online Access
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Session 1.1: Exploring and Exploiting Relationships in Business Markets
Session 1.2: Understanding the Sales Force
Session 1.3: Entrepreneurship & Family Business in the Global Marketplace
Session 1.4: Embedding Ethics in Corporate Practice
Session 1.5: Customer Evaluation and Cultural Embeddedness
Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media
Session 2.2: Meet the Editors
Session 2.3: Research Issues in Various Markets
Session 2.4: Sustainable Consumption
Session 2.5: Aspects of Destination Management
Session 3.1: Advertising in a Connected World
Session 3.2: Marketing in Emerging Markets
Session 3.3: Brand and Communication Strategies
Session 3.4. Profitable Selling
Session 3.5. Thinking Strategically
Session 4.1: Service Delivery in Emerging Economies
Session 4.2. Entertainment & Leisure Consumption
Session 4.3: Marketing Marketing Education
Session 4.4: Conspicuous Consumption or Value Choices?
Session 4.5: Consumers and Health Care
Session 5.1: How Customers are Served in BRICS
Session 5.2: Entertainment & Leisure Marketing
Session 5.3: Selling and Consuming
Session 5.4: Understanding Tourism/Tourist Behavior
Session 5.5: Product, Pricing, and Channel Strategies
Session 7.1: Electronic and Interactive Marketing
Session 7.2: Engaging Students
The Importance of Subject Matter
Session 7.3: Promotional Strategies
Session 7.4: Socially Responsible Marketing
Session 7.5: Buying Behavior
Session 8.1: Dimensions of Corporate Social Responsibility
Session 8.2: Exploring the 'Why' and 'How' of Consumer Interactions in a Web 2.0 World
Session 8.4: Cultural Issues in Branding and Communication
Session 8.5: Retailing Relationships
Session 9.1:. Understanding How Consumers use the Social Web 314.- Session 9.4: Marketing in the Health Care Industry
Session 9.5: Decision Making
Session 10.1: Organizational Behavior
Internal and External Factors
Session 10.2: Maximizing your Teaching Tools
Session 10.3: Marketing Challenges in BRICS
Session 10.4: Service Innovation and Customer Management
Session 10.5: Wine Marketing.

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