@article{752941,
      recid = {752941},
      title = {Let's get engaged! Crossing the threshold of marketing's  engagement era proceedings of the 2014 Academy of Marketing  Science (Ams) Annual Conference / [electronic resource] :.  Academy of Marketing Science (AMS) Annual Conference},
      pages = {1 online resource (560 pages) :},
      url = {http://library.usi.edu/record/752941},
}