Linked e-resources
Details
Table of Contents
Cover; Making Innovation Last: Volume 1; Contents; List of Tables; List of Figures; Foreword; Preface and Acknowledgments; 1: Introduction; 1.1 Innovation and performance; 1.2 Book philosophy and outline; References; Part I: Understanding Innovations; 2: Assessing Innovations from the Technology Perspective; 2.1 Innovations as subsystems or modules; 2.2 Locus of innovation: core versus peripheral innovations; 2.3 Innovation types: modular, generational, and architectural; 2.3.1 Modular innovations; 2.3.2 Generational innovations; 2.3.2.1 Generational consolidation.
2.3.2.2 Generational expansion2.3.3 Architectural innovations; 2.4 Innovation characteristics; 2.4.1 Incremental versus radical innovations; 2.4.2 Competence-enhancing versus competence-destroying innovations; 2.4.3 New competence acquisition innovations; 2.5 Product versus process innovations; 2.6 The interrelated effects of the technological dimensions of innovation; 2.6.1 Economic and organizational radicalness; 2.6.2 Architectural and competence-enhancing/destroying innovations; 2.6.3 Peripheral and competence-enhancing innovations; 2.6.4 Innovation radicalness and competence destroying.
2.6.5 Competence enhancing and new competence acquisitionNote; References; 3: Assessing Innovations from the Market Point of View; 3.1 The consumer's perception of innovation; 3.1.1 Customer's perception of product or service newness; 3.1.2 Innovativeness as a personality trait; 3.2 Rogers's innovation characteristics; 3.2.1 Relative advantage; 3.2.2 Compatibility; 3.2.3 Trialability; 3.2.4 Observability; 3.2.5 Complexity; 3.3 Perceived risk; 3.4 Measures of innovation characteristics; 3.5 The relationships among innovation characteristics.
3.6 Serving the needs of existing customers versus new customers3.7 Bringing together technology and marketing perspectives; 3.7.1 Combining dimensions; 3.7.2 Industry evolution and dominant designs; Notes; References; Part II: Organizational Context for Innovations; 4: Strategic and Market Orientations; 4.1 What are the key strategic orientation choices and their effects on innovation?; 4.1.1 Market orientation; 4.1.1.1 The implementation of the marketing concept; 4.1.1.2 A complex multidimensional concept; 4.1.1.2.1 Customer orientation; 4.1.1.2.2 Competitor orientation.
4.1.1.2.3 From market orientation to stakeholder orientation4.1.2 Market orientation and innovation; 4.1.2.1 Does customer orientation improve the firm's ability to innovate?; 4.1.2.2 Does market orientation improve product radicalness?; 4.1.2.3 Does market orientation lead to greater innovation success?; 4.1.3 Alternative strategic orientations; 4.1.3.1 Technology orientation; 4.1.3.2 Production orientation; 4.1.3.3 Selling orientation; 4.1.3.4 Entrepreneurial orientation; 4.2 Market orientation and innovation: contingencies and explanatory mechanisms.
2.3.2.2 Generational expansion2.3.3 Architectural innovations; 2.4 Innovation characteristics; 2.4.1 Incremental versus radical innovations; 2.4.2 Competence-enhancing versus competence-destroying innovations; 2.4.3 New competence acquisition innovations; 2.5 Product versus process innovations; 2.6 The interrelated effects of the technological dimensions of innovation; 2.6.1 Economic and organizational radicalness; 2.6.2 Architectural and competence-enhancing/destroying innovations; 2.6.3 Peripheral and competence-enhancing innovations; 2.6.4 Innovation radicalness and competence destroying.
2.6.5 Competence enhancing and new competence acquisitionNote; References; 3: Assessing Innovations from the Market Point of View; 3.1 The consumer's perception of innovation; 3.1.1 Customer's perception of product or service newness; 3.1.2 Innovativeness as a personality trait; 3.2 Rogers's innovation characteristics; 3.2.1 Relative advantage; 3.2.2 Compatibility; 3.2.3 Trialability; 3.2.4 Observability; 3.2.5 Complexity; 3.3 Perceived risk; 3.4 Measures of innovation characteristics; 3.5 The relationships among innovation characteristics.
3.6 Serving the needs of existing customers versus new customers3.7 Bringing together technology and marketing perspectives; 3.7.1 Combining dimensions; 3.7.2 Industry evolution and dominant designs; Notes; References; Part II: Organizational Context for Innovations; 4: Strategic and Market Orientations; 4.1 What are the key strategic orientation choices and their effects on innovation?; 4.1.1 Market orientation; 4.1.1.1 The implementation of the marketing concept; 4.1.1.2 A complex multidimensional concept; 4.1.1.2.1 Customer orientation; 4.1.1.2.2 Competitor orientation.
4.1.1.2.3 From market orientation to stakeholder orientation4.1.2 Market orientation and innovation; 4.1.2.1 Does customer orientation improve the firm's ability to innovate?; 4.1.2.2 Does market orientation improve product radicalness?; 4.1.2.3 Does market orientation lead to greater innovation success?; 4.1.3 Alternative strategic orientations; 4.1.3.1 Technology orientation; 4.1.3.2 Production orientation; 4.1.3.3 Selling orientation; 4.1.3.4 Entrepreneurial orientation; 4.2 Market orientation and innovation: contingencies and explanatory mechanisms.