The social organization [electronic resource] : managing human capital through social media / edited by Amelia Manuti, University of Bari, Italy, and Pasquale Davide de Palma, Das HumanKapital.

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The social organization [electronic resource] : managing human capital through social media / edited by Amelia Manuti, University of Bari, Italy, and Pasquale Davide de Palma, Das HumanKapital.

9781137585356 (electronic book)
1137585358 (electronic book)
9781137585349
113758534X

Basingstoke, Hampshire : Palgrave Macmillan, 2016.

English

1 online resource (xvi, 93 pages).

HF5415.1265

658.8/72

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

Includes bibliographical references and index.

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Description based on print version record.

Palgrave pivot.

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